UDC

811.111:81’373.45

DOI

1 0.17238/issn2227-6564.2019.3.25

Authors

Natal’ya V. Mamonova
Chelyabinsk State University; ul. Brat’ev Kashirinykh 129, aud. 349-2, Chelyabinsk, 454001, Russian Federation;
e-mail: natalya-mamonova@rambler.ru

Abstract

This article dwells on the transformation of the modern reader’s linguistic consciousness. Texts in the streets of the city of Chelyabinsk were chosen as an object of the research and included banners, posters, signs, billboards, amateur inscriptions, etc. The author comes to the conclusion that the totality of urban texts is a kind of a mould of the average man’s linguistic consciousness. Urban street texts transmit behavioural patterns acceptable in the society and popularize certain material and cultural values. In addition, the paper describes the impact of globalization processes on the formation of national linguistic consciousness through the prism of the urban text discourse and of the representation of the English-language discourse in it. Further, the article focuses on the interaction between the author and the reader of urban texts by studying this phenomenon from the point of view of linguosynergetics. Linguocultural concepts are treated as a synergetic semantic formation in the space of the discourse under study and as the representing linguoculturological dominants of linguistic consciousness. The core of linguistic consciousness is represented by a finite number of linguocultural concepts, being a projection of the surrounding reality that guides the individual throughout his life. The article suggests a classification of urban texts, describes their distinctive features and provides their most typical examples. Among the Anglicisms found in the texts, the author singles out three main groups of borrowings from the English-language discourse: Anglicisms presented by means of the Russian language, Anglicisms partially presented by means of the Russian language, and Anglicisms presented by means of the English language. Further, the paper discusses the issues of transformation of national linguistic consciousness due to intensified globalization, which is manifested in the English-language text expansion. The author concludes by providing the results of the statistical analysis performed.

Keywords

linguistic consciousness, fractal self-organization, English-language discourse, urban text, linguosynergetics, globalization

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