UDC

[811.161+81’42]:7(097)

DOI

10.17238/issn2227-6564.2019.2.58

Authors

Bair B. Sibidanov
Buryat State University;
ul. Smolina 24a, Ulan-Ude, 670000, Respublika Buryatiya, Russian Federation;
e-mail: sibibair@gmail.com

Abstract

This article dwells on the types of communicative organization of television discourse, i.e. the types of media situations in the communicative field Text–Viewer. The whole variety of television discourses is comprised of these types of media situations. The research can help to order the structure of the television discourse. According to the author, there are three types of television media situations: news, dialogue and narrative. The first type is distanced from the viewer, since it involves an author and a message which can be a typical TV news story or any other similar television product. As a result, the audience at every moment of viewing stays aware of the fact that this is a message, and thus does not plunge into the reality of the message. The second type of media situations makes the distance between the viewer and the media text much shorter. It takes on the form of a dialogue, a conversation, allowing the audience to respond by either identifying itself with one of the heroes (empathy) or defending its own point of view on the issue. Modern dialogue programmes (such as Andrei Malakhov. Live on Russia 1 channel) often seek to shift the emphasis from the discussion of the problem by activating the viewer’s emotional experience (empathy). In the third type of media situations – narrative – the audience is completely immersed into living a certain fragment of television reality. Here the viewer has no choice but to identify him/herself with one of the heroes and go through this fragment of television reality together with that hero.

Keywords

television media text, television discourse, type of media situation, news type of media situation, dialogue type of media situation, narrative type of media situation

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