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Internet Space as a Factor of Contemporary Art Transformation. P. 118–127

Версия для печати

Section: Philosophy, Sociology, Politology

UDC

7.01+18:004.738.5

Authors

Aynur M. Safina
Kazan State University of Architecture and Engineering; ul. Zelenaya 1, Kazan, 420043, Respublika Tatarstan, Russian Federation;
e-mail: ainur.safina@mail.ru

Abstract

The article conceptualizes those metamorphoses of modern art that are determined by the development of infocommunication technologies. It is shown that the Internet and microchip technologies change not only the methods of storing and reproducing works of art, but also the ways of their creation and laws of perception. Firstly, when the Internet becomes a new chronotope of the work of art and Internet culture becomes a socio-cultural context of its existence, the author–audience relationship changes. While traditionally the author has been in a privileged position, in the context of social media each Internet user is not only a consumer of the benefits of culture, but also, at the very least, their coauthor. Secondly, under the conditions of Internet culture, the main function of culture is communication (as interpreted by O. Aronson), while the work of art acts as a communicative object. This results in distancing, alienation of the audience from the artistic content of the work of art and even from their own aesthetic experience. As a result, the aesthetic content of the work of art becomes excessive, with irony being the prevalent rhetoric of art perception on the Internet, which affects both high and pop culture. Such irony can devalue and reduce the pathos of works of high art, while in the case of pop culture it provides the psychological distance and healthy detachment needed for reflection and critical thinking.

Keywords

contemporary art, infocommunication technologies, Internet culture, online community, communication, communicative community
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