UDC

Authors

Abstract

Keywords

References

1. Bakhtin M.M. Estetika slovesnogo tvorchestva [The Aesthetics of Verbal Art]. Moscow, 1979. 424 p.
   
2. Bakhtin M.M. Sobr. soch.: v 5 t. T. 5: Raboty 1940-kh – nachala 1960-kh godov [Collected Works: In 5 Vols. Vol. 5: Works from the 1940s to the Early 1960s]. Moscow, 1996. 732 p.
   
3. Shchipitsina L.Yu. Problema differentsiatsii zhanrov komp’yuterno-oposredovannoy kommunikatsii [Differentiation Problem of Computer Mediated Genres]. Vestnik Pomorskogo universiteta. Ser.: Gumanitarnye i sotsial’nye nauki, 2009, no. 1, pp. 118–122.
   
4. Allen M. Against “Hybridity” in Genre Studies: Blending as an Alternative Approach to Generic Experimentation. Trespassing J., 2013, no. 2. Available at: http://trespassingjournal.com/Issue2/TPJ_I2_Allen_Article.pdf (accessed 20 November 2015).
   
5. Iriskhanova O.K. Gibridy – ekzotika ili universal’nye ingredienty semioticheskikh sistem? [Hybrids: Exotic or Universal Ingredients of Semiotic Systems?]. Semioticheskaya geterogennost’ yazykovoy kommunikatsii: teoriya i praktika: tez. dokl. Mezhdunar. nauchn. konf. [Semiotic Diversity of Verbal Communication: Theory and Praxis: Outline Reports Int. Sci. Conf.]. Moscow, 27–28 October 2011. Moscow, 2011, pp. 62–63.
   
6. Chernyavskaya V.E. Polikodovost’, intertekstual’nost’, interdiskursivnost’ [Multimodality, Intertextuality, Interdiscursivity]. Moscow, 2014. 267 p.
   
7. Duff D. Modern Genre Theory. Harlow, 2000. 287 p.
   
8. Lyubimova N.V. Stilisticheskiy smysl gibridizatsii zhanrov na styke razlichnykh diskursov [Stylistic Meaning of Hybridization of Genres of Different Discourses]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta, 2012, no. 5(638), pp. 311–322.
   
9. Alton A.H. Playing the Genre Game: Generic Fusions of the Harry Potter Series. Critical Perspectives on Harry Potter. New York, 2009, pp. 199–223.
   
10. Markova T.N. Zhanrovye transformatsii v sovremennoy proze (Poisk konteksta dlya opisaniya evolyutsii mediazhanrov) [Genre Transformations in Contemporary Prose (Searching for Context to Describe the Evolution of Media Genres)]. Medialingvistika. Rechevye zhanry v mass-media, 2014, no. 3, pp. 36–40.
    
11. Kostomarov V.G. Nash yazyk v deystvii: Ocherki sovremennoy russkoy stilistiki [Our Language in Action: Essays on Modern Russian Stylistics]. Moscow, 2005. 287 p.
    
12. Bergman K. Genre-Hybridization – a Key to Hyper-Bestsellers? Academic Quarter, 2013, no. 7, pp. 106–118.
    
13. Koltunova M.V. Yazyk i delovoe obshchenie [Language and Business Communication]. Moscow, 2000. 152 p.
    
14. Nozhin E.A. Problemy teorii publichnoy rechi: avtoref. dis. ... d-ra filol. nauk [Issues of the Theory of Public Speech: Dr. Philol. Sci. Diss. Abs.]. Moscow, 1974. 47 p.
    
15. Bukeeva M.E. Gibridizatsiya zhanrov prezentatsionnogo diskursa [Hybridization of Presentation Discourse Genres]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta, 2014, no. 5(691), pp. 30–38.
    
16. Drobysheva E.E. Modus ironicheskogo v arkhitektonike sovremennoy kul’tury [Modus of the Ironic in the Architectonics of Modern Culture]. Studia Culturae, 2011, no. 12, pp. 190–207.