UDC

372.881.111.22

Authors

Morozova Maya Andreevna
Institute of Distant Education, Novosibirsk State Technical University (Novosibirsk, Russia)
e-mail: majamorozova@mail.ru

Abstract

The paper deals with the current trends in corporate microblogging, which is one of the most important tools of modern business online communication, and studies its potential use in teaching German for specific purposes. The aim of the study was to reveal stylistic, linguistic and genre-specific features of German corporate microblogging, as well as to develop a system of tasks in order to integrate these authentic materials into German language university courses. Corporate Internet resources of more than 200 German companies of different sizes (large, medium and small) and spheres (information technology, production, commerce, services) were analysed. The author applied the following methods: linguistic analysis of corporate microblogs, comparison of corporate microblogging with other types of corporate online communication, quantitative data analysis, and generalization. The study suggests that inclusion of microblogging service Twitter as one of the most common types of corporate communication into the language teaching for professional use at universities will make the process of learning more efficient. The suggested tasks using corporate German microblogging are aimed to develop language, speech, communicative and intercultural competence and skills of university students in the sphere of professional online communication.

Keywords

Web 2.0, social media, microblog, corporate microblogging, language for specific purposes, German language learning

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