UDC

Authors

Abstract

The article studies the verbal methods of self-presentation in business discourse. Particular attention is paid to self-presentation as one of the types of communication strategy in the form of a business interview. Further, the relevance of research into communication strategies and tactics for the modern business community as a whole is stated. The author provides a definition of the concepts of self-presentation and interview and describes the existing forms of self-presentation in business discourse (including interview). Further, the author explains why interview can be attributed to the sphere of business discourse. In addition, the paper outlines peculiarities and typical semantic tactics of self-presentation that can be applied to business discourse and are used in interviews. The practical material of the article consists of interviews with representatives of major German companies (Chief Editor of the German newspaper Die Welt J.-E. Peters, Chairman of the Board of Directors of Volkswagen M. Winterkorn, Chief Executive Officer of Adidas Group G. Heiner and Rector of Friedrich Schiller University Jena K. Dicke) published in a variety of credible and relevant Internet sources popular among the German-speaking public. In addition, the article deals with linguistic, grammatical and other markers of self-presentation in the above interviews. Having analysed the interviews, the author identified some features that may be typical both of the representatives of large companies, and of the entire business community.

Keywords

References

1. Kasatkina A.Yu. Sposoby samoidentifikatsii i samoprezentatsii sub”ekta professional’noy deyatel’nosti [Methods of Self-Identification and Self-Presentation of the Subject of Professional Activity]. Vestnik Chelyabinskogo gosudarstvennogo universiteta, 2011, no. 24, pp. 235–237.
   
2. Bol’shoy entsiklopedicheskiy slovar’ [The Great Encyclopaedic Dictionary]. 2nd. ed. Moscow, St. Petersburg, 2002. 1456 p.
   
3. Kashkina O.V. Funktsional’nyy analiz samootsenochnykh vyskazyvaniy kak sredstva verbalizatsii Ya-kontsepta (na materiale interv’yu nemetskoy pressy): avtoref. dis. … kand. filol. nauk [Functional Analysis of Self-Assessment Statements as a Means of Self-Concept Verbalization (a Case Study of Interview in the German Press): Cand. Philol. Sci. Diss. Abs.]. Voronezh, 2005. 24 p.
   
4. Hamann G. Mir geht’s gut. Available at: http://www.zeit.de/2013/10/Volkswagen-Chef-Martin-Winterkorn (accessed 1 April 2014).
   
5. Haslauer A. Uli soll im Amt bleiben. Available at: http://www.focus.de/finanzen/news/tid-32517/sport-uli-soll-imamt- bleiben_aid_1042897.html (accessed 1 April 2014).
   
6. Ürük B. “Welt”-Chefredakteur Jan-Eric Peters: “Ich habe einen robusten Magen”. Available at: http://www. newsroom.de/news/detail/$IWBNHRJRHNNR/welt-chefredak teur_jan-eric_peters_ich_habe_einen_robusten_magen (accessed 1 April 2014).
   
7. Romashina O.Yu. Osobennosti ob”ektivatsii emotsional’nykh konstruktov v so-vremennom angliyskom yazyke [Objectivation of Emotional Constructs in Modern English]. Vestnik Severnogo (Arkticheskogo) federal’nogo universiteta. Ser.: Gumanitarnye i sotsial’nye nauki, 2013, no. 6, pp. 99–105.
   
8. Burchardt A. Auch die Strategie sehen. Available at: http://www.uni-jena.de/uni_journal_1_2014_rektor_interview. html (accessed 1 April 2014).